Research Methodology eBook for MBA

Research in simple terms, refers to a search for knowledge. It is also known as a scientific and systematic search for information on particular topic or issue. It is also known as the art of scientific investigation. Several social scientists have defined research in different ways. 

In the Encyclopedia of Social Sciences, D. Slesinger and M. Stephension (1930) defined research as "the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in practice of an art". 

Research methodology from Hemanth CRPatna

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Operations Research eBook for MBA

Operation Research is relatively new discipline. Whereas 70 years ago it would have been possible to study mathematics, physics or engineering at university it would not have been possible to study OR, indeed the term OR did not exist then. It was only really in the late 1930's that operational research began in a systematic fashion, and it started in the UK. 

Operations research from Hemanth CRPatna

  

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Qualitative Technique for Managers eBook

The British/Europeans refer to "operational research", the Americans to "operations research" - but both are often shortened to just "OR" - which is the term we will use.

Another term which is used for this field is "management science" (MS). The Americans sometimes combine the terms OR and MS together and say OR/MS or ORMS. Yet other terms sometimes used are "industrial engineering" (IE) and "decision science' (DS). In recent years there has been a move towards a standardization upon a single term for the filed, namely the term "Operation Research".

Qualitative Technique for managers from Hemanth CRPatna

 

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Marketing Management eBook for MBA

Production and marketing of goods and services are the essence of economic life in any
society. All organizations perform these two basic functions to satisfy their commitments to their stakeholders – the owners, the customers and the society, at large. They create a benefit that economists call utility which is the want-satisfying power of a good or service. There are four basic kinds of utility - form, time, place and ownership utility. Form utility is created when the firm converts raw materials and component inputs finished good and services. 

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Managerial Economics eBook for MBA

Economics can be broadly divided into two categories: microeconomics and macroeconomics. Macro economics studies the economic system in aggregate, while micro-economics studies the behaviour of an individual decision-making economic unit like a firm, a consumer, or an individual supplier of some factor of production.

Macro-economics relates to issues such as determination of national income, savings, investment, employment at aggregate levels, tax collection, government expenditure, foreign trade, money supply, price level, etc.

 

Managerial economics from Hemanth CRPatna

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Global Marketing Management eBook

To give a broader understanding of the Global marketing management concepts and main issues of Global business. This unit gives students an understanding of the factors that how the international trade system and the economic, political, legal and cultural environments affect a company’s international marketing decisions.

Marketing essentially a creative corporate activity involving the planning and execusion of the conceptions, pricing, promotion, and distribution of ideas, products, and services in an exchange that not only satisfies customers' current needs but also anticipates and creates their furture needs at a profit.

 

Global marketing management from Hemanth CRPatna

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Customer Relationship Management eBook

Customer Relationship Management (CRM) is to create a competitive advantage by being the  best  at  understanding,  communicating,  delivering,  and  developing  existing  customer relationships, in addition to creating and keeping new customers. It has emerged as one of the largest management buzzword.

Popularized by the business press and marketed by the aggressive CRM vendors as a panacea for all the ills facing the firms and managers, it means different things to different people. CRM, for some, means one to one marketing while for other a call center. Some call database marketing as CRM. There are many others who refer to technology solutions as CRM.

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Consumer behavior eBook for MBA

Consumer behavior is comparatively a new field of study which evolved just after the Second World War. The sellers market has disappeared and buyers market has come up. This led to paradigm shift of the manufacturer’s attention from product to consumer and specially focused on the consumer behavior.

The evaluation of marketing concept from mere selling concept to consumer oriented marketing has resulted in buyer behavior becoming an independent discipline. The growth of consumerism and consumer legislation emphasizes the importance that is given to the consumer. Consumer behavior is a study of how individuals make decision to spend thier available resources or consumption related aspects.

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Advertising and sales promotion eBook

Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomium topic in Indian society.

Promotion may be defined as "the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilities the scale of a good or service". Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated and co-ordinates with the rest of the marketing mix, particularly product/brand decisions, so that it may effectively support an entire marketing mix strategy.

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Accounting for managers eBook for MBA

Accounting  is  aptly  called  the  language  of  business.  This designation  is  applied  to  accounting  because  it  is  the method  of communicating  business  information.  The  basic  function  of  any language is to serve as a means of communication. Accounting duly serves this function. The task of learning a new language. But the acceleration of change in business organization has contributed to increasing the complexities in this language. Like other languages, it is undergoing continuous change in an attempt to discover better means of communications. To enable the accounting language to convey the same meaning to all people as far as practicable it should be made standard. To make it a standard language certain accounting principles, concepts and standards have been developed over a period of time. 

Accounting for managers from Hemanth CRPatna

 

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Compensation management eBook for MBA

Once a  right candidate  is placed on a right  job,  the person needs  to be duly compensated for the job he/she performs. In the pursuit of equal payment, there should be established a consistent and systematic relationship among base compensation rates for all the jobs within the organizations.   The process of such establishment is termed "job evaluation". 

Different jobs in an organization need to be valued to ascertain their relative worth so that jobs are compensated accordingly and an equitable wage and salary structure is designed in the organization. This is necessary for sustaining cordial relations within and between employees and employer. Hence, there is a need for appreciation of intricacies of the job evaluation in the modern organization. This lesson, as a first steps, dedicated to discuss the various fundamentals aspects of job evolution.

 

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Business Environment and Law eBook

Business may  be  understood  as  the  organized  efforts  of  enterprise  to supply consumers with goods and services for a profit. Businesses vary in size, as measured by the number of employees or by sales volume. But, all businesses share the same purpose: to earn profits.

Modern business is dynamic. If there is any single word that can best describe today’s business, it is change. This change makes the companies spend substantially on Research and development (R & D) to survive in the market.

Mass production and mass marketing are the norms followed by business enterprises. The number of companies with an annual turnover of Rs.100 crore each was only three in 1969-70.The figure has gone up by hundreds these days. 

Business environment and_law from Hemanth CRPatna

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